A super- Premium lifestyle concept launched by Madura Garments Lifestyle Retails Co. is the first of its kind retail concept. The brand officially inaugurates the planet’s most desirable apparel and accessory brands for men and women with the opening of their 3rd flagship store at Ambience Mall, Vasant Kunj, New Delhi. 

The store was launched with a noveau concept of a ‘fashion theatre’ to the fashion forward populace of New Delhi. At the helm of the fashion theatre there was none other than renowned designer Manish Malhotra. He conceptualized as well as directed this epic concept. With the music of Whosane & Karan Johar, this fashion theatre witnessed the participation of leading names from the fashion industry such as Rajesh Pratap Singh and Rohit Bal. The launch was the ultimate recognition of entertainment and glitz. Iconic designers like Lulu Guinness and Jeremy Hackett who retail exclusively at The Collective in India, took part in the Theatre, and made it a momentous success.

Speaking at the launch Ram Iyer, COO, The Collective said, “the Collective began in Bangalore over two years ago and since then it has captivated consumers with its exclusivity, plush retail experience and unmatchable selection in fashion. We now come to Delhi with our third store and the promise remains the same- to provide fashion forward ladies and gentlemen of Delhi with a retail experience par none.”