For this year’s London Collection Mens, leading british brand Superdry teamed up with the British Fashion Council to celebrate the start of London Collections: Men on Saturday by co-hosting an exclusive party on the eve of the three-day fashion event.
At its first-ever London Collections: Men showcase, Superdry presented a tailoring collaboration with four unique characters introduced via a 1960s-inspired set. The second appearance in January 2014 took the brand to the catwalk, where tribes of Superdry-clad models marched. The night culminated in a party headlined by London Collections: Men ambassador, Nick Grimshaw.
