Genre-defying global style icon and celebrated music phenomenon, Pharrell Williams took a trip to India to experience and celebrate the vibrancy of our Holi festival. Alongside India brand ambassador of adidas originals Ranveer Singh, who zealously celebrated Pharrell’s first Holi experience by taking him for a curated cultural walk-through of the Holi festivities, the significance of different colors, and the food and music which give special character to the festival.
Ranveer was joined by celebrity VJ and brand friend Anusha Dandekar, to give Pharrell an elevated and unforgettable experience of a festival which has served as a design inspiration for him.
The icon’s two-day visit to Mumbai was rounded off with this fun-filled Holi gathering, where Pharrell interacted with several influencers from the fashion, music and entertainment industry as well as street-style aficionados, after his experiential walk-through.
