The luxury accessory brand Montblanc heads toward East to ensconce in the dazzling luxury haven of Beijing with the launch of its biggest concept store in the world.

The recent world premiere of its China flagship store came along with the unveiling of the entire collection Princesse Grace de Monaco, an exquisite tribute to the timeless elegance of Grace Kelly; celebrating the captivating life and style of the ever elegant Grace Kelly with the collection of precious watches, writing instruments and jewellery.

The gala event witnessed the celebrities and movie stars pouring in their glittery best. The attendees included the likes of Nicolas Cage, Naomi Watts, Amber Heard, Jessica Alba and Maggie Cheung amongst others.