Mercedes-Benz builds the world’s most desirable coupés – a claim which the Stuttgart-based car maker is underlined at the 2010 Auto Expo with its coupe FASCINATION. Not to forget the attributes which provide high level of practical usability, appealing the heart with fast, thrilling lines.

 

At the largest stand alone luxury pavilion, Mercedes-Benz unleashed “Pure Fascination”: a theme that highlights its participation and points the way to the company’s strategy in the near future for Indian market. “Our cars embody passion, perfection and cutting edge technology- values that are reflected through the mesmerizing array of products,” said Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India.

 

Each of the cars is category leaders. While the S 500L is the most premium ‘made-in-India’ limosine, the GL350CDI is the largest and most premium off-roader in Indian market. The Mercedes-Benz SLS AMG, the highlight of the International Motor Show (IAA) in Frankfurt/Main, was presented in a stunning gold paint finish.

 

Not content with just indulging the senses, an exclusive lifestyle show by India’s most celebrated fashion designer Rajesh Pratap Singh with Bipasha basu as a show stopper was a perfect interplay with the aesthetics and dynamic looks of the brand.

 

MBIL put together yet another captivating moment by bringing in famous Montreal Ice Ballet artistes, who performed for the very first time in India. The Montreal Ice Ballet artiste is multitalented in theatrical figure skating and has been performing with some of the world’s greatest figure skating stars.

 

A dazzling display of global heartthrob was well attended by the aristocrats’ of Delhi.