Ace fashion designer Manav Gangwani has launched his new store and unveiled his latest collection in the plush Emporio mall, New Delhi.

The store also has a private ‘timeless’ section where the designer meets customers by appointments only.

The theme for this boutique has been chosen keeping in mind a contemporary yet classic form. Inspired by grottos, a dramatic cave like space has been created. The architectural expression is theatrical rather than just being a decorative experience. Swarovski elements have always been an integral part of Manav Gangwani’s iconic couture pieces and this passion also finds expression in the installation titled as ‘social butterfly’. 

There is sense of discovery in the store, from the outside, one sees a row of mannequins reminiscent of a ramp but the garments reveal themselves only once the customer enters and explores the store. The material palettes consists of intersecting vaults finished in white plaster with mirror polished chrome racks set into a raw shell of stained distressed brick walls and a stained polished concrete floor. The luxurious furniture has been brought exclusively from ‘the charcoal project’, Mumbai by Mrs. Sussanne Roshan and Andrew Martin.

‘The idea behind having this store was to let my clients have an exceptional omnibus of styles that are breath taking and timeless, enhanced with the interesting shop ambience,’ says Manav.

 

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