430The Ambassador of Italy Lorenzo Angeloni and the Italian Trade Commissioner Dr. Francesco Pensabene launched ‘La Dolce Vita- Celebration of Italian Fashion, Luxury & Lifestyle’ over a glittering cocktail evening at DLF Emporio, New Delhi.

La Dolce Vita is the flag off event under the first ever Italian campaign in India, ‘Italy: The Extraordinary Commonplace’, a two year campaign to promote the best of Made in Italy. Spread over an exciting weekend, La Dolce Vita will transform this shopping destination into a virtual Italian luxury hub with an Italian ambience, and will showcase the latest products and collections from some of the finest Italian brands present in the country.

The event witnessed the capitals crème de la crème including names like Kabir Bedi, Rohit Bal, Sunil Sethi, Tikka Shatrujit Singh, Chetan Seth, Raseel and Navin Ansal, Shivani Wazir to name a few.