Jio World Drive is Mumbai’s new, vibrant urban hangout and a curated melting pot of never-seen-before brands (luxury homegrown & International), flagship stores, pop culture, art installations, unique dining experiences, and other unforgettable experiences.
Lately Jio World Drive hosted Iconic British fashion and lifestyle brand Superdry, famed for combining American design with Japanese style graphics, an evening for a prelude for prominent guests while the mall opened to public. The neon-themed Superdry garage party witnessed some of the prominent names of the tinsel town to celebrate brands 50th flagship store.
Jio World Drive also witnessed versatile Bollywood actress Nimrat Kaur visiting the iconic American luxury design house Coach, best known for its modern luxury leather goods, apparel, footwear, fragrance, eyewear and a complete range of lifestyle accessories to celebrate its 80th anniversary at their newly launched Jio World Drive store.
Gracing the special occasion, actress Nimrat Kaur was seen dressed from head to toe in Coach donning a trend-setting Dot Print Architectural Drape Belted Yellow Dress complimented with three diverse bags with her initials monogrammed to add a personal touch – Coach Original Swinger 20, Soft Tabby and Willistop Handle Signature Bag, a classics from the collection that celebrates the legacy and authenticity of New York.
Continuing to meet customer demand for the luxury in India, Jio World Drive celebrated Kate Spade New York new boutique in Mumbai, marking its third boutique in India under Reliance umbrella.
Located on the ground floor of the newly constructed mall in the Bandra Kurla Complex, the 148 square-metre store was designed to reflect the brand’s unique DNA, with thoughtful design elements and an uplifting use of color seen throughout the space. Upon entering, customers are welcomed with an array of pink shades, rose gold fixtures and pops of deep green that reflect the brand’s joyful and feminine approach to style.
Michael Kors too announced the launch of an exciting new pop-up store activation at Jio World Drive and throughout India to celebrate MK My Way—the popular interactive experience that immerses customers in the luxe world of Michael Kors and lets them customize their Signature logo print handbags with their initials.
After selecting their Signature print handbag, customers have the chance to have their bags hand-painted by Bangalore-based artist and illustrator Srishti Guptaroy (@srillustrator) with either their English/Hindi initials or with one of four unique motifs designed specifically for Diwali. As an extension of the in-store program, the motifs will also be made into gify stickers available for all Instagram users. Supplies are provided by Angelus Paints, a California paint company and world leader in luxury customization. To celebrate the launch, the brand has also created a campaign starring Bollywood actress Janhvi Kapoor.
