Casa Paradox, the house of cult living embarks on a new chapter with the launch of “Illustratti” – a play of graphic art illusion and an introduction of “Art by the Meter” by Raseel Gujral.
A fusion of Indian and Western, the Illustratti collection features graphic art that can be customized by dimension – from 1 square foot canvas and beyond, to eclectic prints on furniture. The collection is packed with youthful energy, complimented with free movement of varying forms, prints and vibrant colours that amalgamate into ones personality.
Available in varying dimensions in canvas starting from a square foot, the sub collections include Jailhouse Rock, Riders of the Storm, You make me dizzy Miss Lizzy, Lucy in the sky with Diamonds, Born to be Wild and You are so Vain, amongst others.
The collection further runs into the furniture segment, encapsulating graphic art onto the surface of quirky must-haves in homes. The Illustratti mandir with Sri Nath ji on its face is cheekily called “Oh My God”. An eclectic long bar cabinet with gothic Mumbai overlaid in a kitsch style with ‘Band Baaja Baraat’ and is called just that, symbolizing the Drama of Every Day Life.
About the inspiration for the collection, Raseel said, “With the environment that I grew up in, and my father’s influence, I have always been attracted to art and graphics, and I have used it in interiors, soft furnishing etc. It is only natural progression when I bring it to canvas.”
