Gucci and Chime for Change highlighted CHIME FOR CHANGE and Global Citizen’s commitment to gender equality and their campaigning efforts in partnership with Equality Now to end honor killings in Pakistan. After an introduction from Global Citizen co-founder and CEO, Hugh Evans, Bizzarri and Hayek Pinault debuted a short film by Obaid-Chinoy and narrated by Madonna, featuring the recent case of Qandeel Baloch, the Pakistani model, actress, activist and social media celebrity who was murdered by her brother on July 15, 2016 for bringing so-called dishonor to her family.
“Over the past twelve months, we have focused our efforts to level the law against gender discrimination. And thanks to the actions taken by all of you Global Citizens, we have seen incredible progress already,” said Bizzarri.
Speaking about the need for legislation to hold perpetrators of honor killings accountable, Obaid-Chinoy addressed the crowd saying, “All of us must speak out as there is no honor in killing a woman…The world that we want to leave our girls and our daughters must be much safer than the world we inherited.”
The Great Lawn in Central Park in New York City that harnesses “online actions” from millions of Global Citizens around the world witnessed a crowd of more than 60,000 people leading up to the closing performance by Rihanna, Gucci CEO Marco Bizzarri, CHIME FOR CHANGE Co-Founder Salma Hayek Pinault, Academy Award-winning filmmaker and CHIME FOR CHANGE Advisory Board member Sharmeen Obaid-Chinoy, and actor and advocate Jada Pinkett Smith.
