Corelle Light, a line extension of the popular diner brand launched with a unique fashion show held in Mumbai. Joseph Mallof, Global CEO of World Kitchen unveiled the product in India and models like Ashima Jain, Dimple Patel, Unnati Davara and Shreya Kishore walked the ramp displaying the new range.
Most bakewares are heavy and difficult to mange but the r&d at Corelle, have taken the consumer into consideration and created a product that is fifty percent lighter than ceramic bakeware available in the market. It is designed using a revolutionary material called Vitrelle which is a unique composition of a durable three layer sandwich glass contruction. This makes it break and hip resistant, dishwasher and microwave safe.
Speaking on the occasion Joseph Mallof said, “We at World Kitchen strive to make our consumer’s experience in the kitchen as stress free as possible. With changing lifestyles and time being of great essence, Correlle Light is the dish that will save those precious hours as baking, serving, baking, serving, storing and carrying is all possible in the same dish. We value our Indian consumers and aim at creating innovative products that suit their lifestyles.”
