After a lot of rumors the word is finally out: international top model Doutzen Kroes is the new Brand Ambassador for lingerie brand Hunkemöller!
The collections will be called “Doutzen’s Stories” and each collection will tell a little bit about her whether through lingerie, swim wear or her dedicated sports range.
The new ambassador has finally been revealed during an exciting international press event at the Hotel de Rome in Berlin.The event was built around a stunning show presented by Hunkemöller’s CEO Philip Mountford revealing Doutzen with a video first, followed by the moment everyone was waiting for: Doutzen on stage.
Doutzen amazed everyone and presented key looks from her first lingerie collection for Hunkemöller called “Doutzen’s Stories”.
The collection perfectly reflects Doutzen’s passion for lingerie and includes different lingerie sets, bodies, a bralette combined
with a highwaist slip, a seductive jumpsuit, a slipdress and a kimono. Together with Zoë Price-Smith, the brand’s Design Director, Doutzen introduced her collection with a “Living Installation” – models presented selected lingerie looks in a performance bringing the campaign look & feel to life.
Doutzen Kroes about her collection: “I’m in the fashion business for quite some time now, but I never had the chance to design
my own collection. This is an amazing new opportunity for me and I’m really proud to show the world a bit more about me and
my passion for lingerie – through my collection for Hunkemöller. “
