Atosa, an eclectic multi-designer store recently hosted a preview to showcase the collections of Kallol Dutta, Mayank & Shraddha, DL 1961 Jeans and Jewellery by Vijeta Ramchandani of Raya, at Khar in Mumbai.

Winter 2012 by Kallol Dutta contained 4 print stories – ‘Dismembered Fingers’, ‘The Free Copyright Series’, ‘Birds Morphing into Bats’ and the ‘Mating Snails Series’. Most of the prints were based on notions of beauty in society today. A 54 piece collection mixed and matched, created looks which had detailed construction techniques, closures and forms in wool, silk, leather and cotton. Colours had been used abundantly and form an important role in graphic relief.

In contrast, "Raya" unveiled a line of jewellery that was in sync with the design ethos of the Atosa.  The collection demarcated into four ranges – Florals, Chains, Leather and Stones featured large semi-precious stones juxtaposed with punk rock chains and leather while DL 1961 by Mala Hemnani brought to the fore a range of perfectly-fitted, comfortable and stylish denims.

On the occasion Aparna Badlani of Atosa said, “This new season at Atosa is as exciting as it is versatile and colourful, with a special focus on structure and silhouettes. We offer a shopping experience par excellence.”

The preview was attended by who’s who of the city including Gauri Pohoomul, Shalini Shahani, Kunika Singh, Sheeba, Priya Bhimani, Himashi Choudhary, Swati Shetty, Sona Mahapatra, Nisha Jamwval and Sonal Sehgal amongst others.