Last evening, glamorous Rome came to chic Frankfurt for a red-carpet affair, as Bulgari revealed its new boutique in the design concept by Peter Marino to clients and celebrities.
The celebrities sparkled the night away in breath-taking one of a kind High Jewellery creations, which were especially brought from Rome to Frankfurt for the occasion.
The invitation-only, Italian glamour-inspired soiree began with red-carpet arrivals gathering outside, and treated to an oversized, illuminated Serpenti installation in the storefront: a luminescent and contemporary introduction to show one of Bulgari’s most iconic pieces. After a short ribbon-cutting ceremony, the new store design was revealed to the invitees with a champagne reception inside its doors. The invitees were warmly welcomed by Jean-Christophe Babin (CEO Bulgari), Fabrizio Buonamassa (Creative Director Watches), Lelio Gavazza (Managing Director Europe/Middle East/Africa), Sandra Mohsni (Managing Director Northern Europe) and Deniz Imdat (Store Manager Frankfurt).
