Christopher Bailey hosted an event, over the London Collections Men weekend, at the brand’s global flagship store, celebrating the craftsmanship behind the brand’s iconic products, and kicked off a month of in-store bespoke experiences and personalisation services.
The store was transformed to house unique installations featuring artwork by British illustrator Luke Edward Hall alongside a series of live craftsmanship stations where Burberry craftsmen and women demonstrate the skills behind the creation of some of the brand’s iconic designs.
Inspired by an English townhouse, giant installations filled the atrium of the store bringing to life the rich variety of colours, patterns and textures in the brand’s latest collections. Guests were able to explore and discover pieces from the latest menswear and womenswear collections including The Patchwork bag throughout the night.
Over 600 guests attended the event including British artist Luke Edward Hall, Burberry models Callum Turner, Suki Waterhouse, Clara Paget, Hayett McCarthy, Eliza Fairbanks, Neelam Gill, Liam Gardner, Toby Huntington-Whiteley, George Barnett, Tom Hughes, Todd Dorigo, Josh Whitehouse and Alice Dellal as well as Winnie Harlow, Jack Guinness, Eva Herzigova, Johannes Huebl, Petra Palumbo, Tom Odell, Dan Gillespie Sells, Sam Doyle, The Mystery Jets, Dougie Poynter, Jeremy Irvine, Joe Alwyn, Aiden Turner,Jenna Coleman, Sophie Kennedy-Clark, Ellie Bamber and David Gandy.
