Burberry celebrated the launch of its new Shanghai flagship store, Burberry Kerry Centre, by bringing the spirit, creativity and heritage of the brand from its hometown of London into the heart of Shanghai, China. Celebrating with a global audience, over 1500 guests, including Jamie Campbell Bower, Chen Kun, Vicki Zhao, GueyLun Mei, Xia Yu, Chen Ran, Dou Xiao, HuoSiyan, Angelababy, Carine Lau, KeZheng Dong, Lin Chilling and Du Juan, followed a paved London street flanked by city street lamps into the auditorium of a cinematic theatre style set.
On the banks of the Huangpu River, the custom-built venue in the Shanghai Shipyard features handcrafted elements inspired by the brand’s global flagship. The evocative space, a nod to the golden age of cinema, became the backdrop for an immersive journey through the Burberry worlds of Britishness, heritage, music and fashion and the brand’s story unfolded in a series of emotive, musical scenes, featuring a live performance from British musician Ed Harcourt introduced the Burberry Bloomsbury girls including models Cara Delevingne, Suki Waterhouse and Qin Shu Pei. The magical journey culminated in a finale with British model and actress Cara Delevingne flying above the audience.
