The Blue of Monte Carlo” was the motto Tuesday night when French luxury automobile brand Bugatti celebrated its lifestyle collections in the Principality of Monaco. An exclusive evening, hosted by Bugatti in partnership with Monaco Luxury group, was held at the Fairmont hotel, which saw as invitees Bugatti owners and their guests.
The legendary brand’s signature colour Bleu is present in all its nuances, playing a leading role – which was originally used by Ettore Bugatti for his first racing cars in the 1920s, following the tradition of blue-painted French racing cars and retained by the brand ever since.
During the evening, the exclusive products were displayed in the Bugatti travel trunks, which with their clean and elegant curves take inspiration of the Type 57SC Atlantic Bugatti Model. The EB – Ettore Bugatti collection, the flamboyant soul of the brand was presented with the elegant allure of the models who wore the pieces accentuated by the blue hues of the sea in the background – the perfect setting. The Bugatti Performance collection, the modern – technological spirit of the collection represented by high-tech materials and cuts was accentuated by the presence of the Chiron – the ultimate super sports car – who took the scene during the evening.
