Global cosmetics brand Anastasia Beverly Hills was founded in 1997 by Romanian-born beauty entrepreneur Anastasia Soare, Launches its Beauty Line Exclusively at Sephora Champs-Elysees.
Selected through online contests, guests could have selfies with Anastasia & autographed make up palettes after a few tutorial & how-to workshops bout contouring, brow do & don’t, with color products.
ABH Founder and CEO Anastasia Soare was first to introduce “brow-shaping” to salons in the US—based on her patented “Golden Ratio” method—and is widely credited for fueling the multimillion-dollar business that now surrounds the category. Popularized through Soare’s customer relationships with many of the world’s most recognizable faces—Oprah, Naomi Campbell, Kim Kardashian, Jennifer Lopez, Heidi Klum, Victoria Beckham, and Penelope Cruz, to name a few—the “brow revolution” she ignited has become a landmark contribution to beauty history.
