Absolut SethThe versatile author Vikram Seth came to reveal his bent towards paints and brushes when he showcased a set of three paintings he created for Absolut Vodka at Cheri, One Qutab in New Delhi, recently.

A polyglot, poet, calligrapher, musician, sculptor, and now a painter, Vikram Seth showed his genius by painting the motif of Absolut bottle with colors, poetry and soul on the canvas. Three different colours, three different languages, three different rasas, and three different thought processes came together in perfect rhythm to create the paintings.

An artwork with red background features Chinese calligraphy meaning, “Vikram Seth Wrote this in Delhi” while the other painting in Green is done in Devanagari. The third one features “Na Main Na Mai” written in Urdu in gold color on blue background.

Speaking about the association, Vikram Seth said, “In the last few years I have spent much more time doing art in one form or the other than writing; for some reason, I have had a visual obsession. So when I was approached to do something with this iconic shape, I wondered whether I would find it constraining to use it. In fact I found it neither constraining nor liberating as such, but quite inspiring.”

The unveiling of the paintings was attended by few of the illustrious names in the city including Nida Mahmood, Shweta Nanda, Ramola Bachchan, Paresh Maiti, Vikram Baidyanath and Siddharth Sanghvi amongst others.