Victoria’s Secret tries a new look with seven women famous for their achievements and not their proportions. Replacing Heidi Klum and Tyra Banks is Megan Rapinoe, the soccer star and gender equity campaigner, Eileen Gu, a 17-year-old Chinese American freestyle skier, the 29-year-old biracial model and inclusivity advocate Paloma Elsesser, who was featured on the cover of Vogue as rare size 14 woman, alongside Priyanka Chopra Jonas, a 38-year-old Indian actor and tech investor, who is looking forward to developing future collections inclusive of all, as she revealed her collaboration on instagram.
For decades, Victoria’s Secret’s supermodels with Jessica Rabbit curves epitomized a certain widely accepted stereotype of femininity, says Sapna Maheshwari and Vanessa Friedman in NYT. Now, with the broader culture, Victoria’s Secret is facing increased competition and internal turmoil. Keeping view of the diversity and sudden surge of anti Victoria’s Secret, company wants to stop being about what men want and to be about what women want, a leading global advocate for female empowerment, says Martin Waters, the chief executive of the brand in Times.
In stores, mannequins will now come in a wide range of shapes and sizes. The company will also start offering products like nursing bras and sportswear, says Martin.
