The 26-year-old British model-cum-actress Poppy Delevingne has been announced as the new face of Vero Moda, a Denmark-based high street brand.

The collaboration between Europe’s two global exports is for the whole of 2013, and the first image shot will be for pre spring 2013 in November. At the heart of the Iconic photo shoot Delevingne will represent the Vero Moda woman – a personality with a fresh, individual look. She embodies a friendly and expressive spirit – not a girl, but a self-confident and straightforward woman, who is well dressed round the clock.

About the collaboration, Katja Hundrup, Vero Moda’s Head of Image and PR, says, “Vero Moda has a long tradition of working with style icons, and it is important to us that we work with women who bring their own point of view on fashion with them. Poppy Delevingne was a natural choice, not only for her fresh and beautiful look but also since she is a source of inspiration to us and to many women around the world.”