Proenza Schouler Fall 2013 advertising campaign showcases atmospheric images of model Sasha Pivovarova, photographed by David Sims. Designers Jack McCollough and Lazaro Hernandez explored the idea of air, using atmosphere and light to capture a mood.
The images will break in the September issues of such magazines as Vogue, W, Harper’s Bazaar and, in Europe, biannual titles like Purple, Pop, Love, Self Service and 032c.
