International denim brand Pepe Jeans London unveiled the second chapter of its “Have You Seen Pepe” ad campaign for Autumn Winter 2012.The campaign draws on some of London’s most iconic Thames-side landmarks ranging from the dramatic backdrop of Tower Bridge to the magical silhouette of historic Westminster. Shot by celebrated British photographer Alasdair McLellan, the campaign is a kind of city-wide search for pal Pepe while reflecting on some of his finer and more questionable traits through a series of featured slogans.
Pepe’s band of devoted pals include model Edie Campbell alongside Claude Simonon, son of legendary bass guitarist from Gorillaz and The Clash, Paul Simonon. Also featuring in this Autumn Winter 2012 ad campaign are Eliza Cummings, Sophie Pumphrett, Tom Barker and Adam Loft- Schultz.
