120 aspiring female models from all over India and from around the globe participated in model auditions for the upcoming Lakmé Fashion Week Winter/Festive 2014.
An esteemed panel of judges chose 9 winners after three intense and drilling rounds of auditions which are Pooja Mor, Alicia komodromas, Shreya Choudhary, Nikita Yadav, Jyotipriya Sud, Nischita Rao, Gurleen Grewal, Nikita Sahay and Hida Siddiqui.
While Aisha Sharma, promising new model, has been chosen as the face for Lakmé. Aisha’s personality resonates perfectly with the brand and she will endorse Lakmé’s Core Category across color cosmetics and skin products, says Purnima Lamba, Head of Innovation.
