New talents take centre stage as the Lakme Fashion Week’s model auditions in Mumbai finds nine new face for this year’s Winter Season.
Lakme Fashion Week (LFW) in its contribution to the fashion industry had invited new and aspiring models to showcase their very best at the winter season’s audition rounds at the Grand Hyatt in Mumbai on June 27, 2011.
The model auditions served as a platform to launch new and untapped young talent, as it provides a foundation for emerging super models in their making. There were 9 models selected out of 118 models from across the globe, including Indian models that went through few rigorous selection rounds. The criteria for selection were based on their attitude, confidence, poise and individuality. Meeting these criteria were aspirants Mitali Rannorey, Nijhum Patra, Sweta Dolli, Xamira Mohlmann, DianaLoboda, Karen Lima, Keren Silveirra, Mariia Cherniakovych and Noelia Barreiro.
This season there was also large participation from models of foreign nationalities. The jury had the names like stylist Anu Ahuja, designer Aki Narula, supermodel Monikangana Dutta, show director Marc Robinson, photographers Prasad Naik & Vishesh Verma, Anil Chopra, CEO of Lakmé Lever and Anjana Sharma, Director of IMG Reliance.
The model auditions have become an integral process each season to discover and infuse new talent into LFW. “This season we have seen a good mix of domestic and international talent and are pleased to have selected nine models amongst them. These nine models have got what it takes to be a part of India’s most recognizable fashion platform. The selection procedure was transparent and we are proud to pick the best of the lot,” signed off Sharma.
