The creative director of Moschino, Jeremy Scott has been associated with the brand for a period less than a year, is now prepared for his debut ad campaign with the Italian fashion house for its latest collection and enlists Linda Evangelista to star in the same.
Shot by Steven Meisel, the campaign remains true to the eighties and the nineties roots of Moschino, featuring black and white portraits of Evangelista holding the tilted ‘M’ chained bag. The single image revealed, shows her sitting on a stool in the label’s furry overcoat, paired with a bag and shoes baring Moschino’s personalized take on the McDonald’s golden arches.
The fall collection, however, takes inspiration from fast food and junk culture, and is showcased in an entirely innovative light. With the campaign, Scott is definitely moving ahead to master at marketing his collections for the brand!
