A group of people enjoying a party in a beautiful house, a lounge, dark and smoky, with sensual projections on the walls to evoke a cinematic feeling. The campaign enhances the bright colors and materials of the collection: yellow, purple, green and precious fabrics, silks and furs…The decadent interiors are the perfect location for this cinematographic story. Shot with Lenz von Johnston and Sigrid Agren the new faces of Gucci in this Pre-Fall 2011 ad campaign by Mert Alas & Marcus Piggott, in Palazzo Taverna in Rome, a beautiful old location in the heart of the city, previously owned by the most prominent Italian families.
