The recently revealed Furla Autumn Winter 2012 ad campaign comes as a reflection of the energy of color with loads of positivity.
The images shot by photographer Francesco Carrozzini at the Milk Gallery in New York features model Kate Harrison to create a visual illusion that breaks the bi-dimensionality through shapes of colours and different perspective levels, underlining the complicit dialogue between Furla and all those women who identify themselves within its values of modernity, elegance and authenticity.
The graphical images, intense shades and the concept of color block blending art, fashion and style define the campaign. The artistic performance of Sissi for Furla Foundationdraws urge and inspiration from the language of Dadaism where objects alter and are ennobled in order to offer new interpretations. According to this logic the bag changes and modifies its own meaning by becoming a “friend”, by creating a joyful interaction with the model. They both seem to come out from a backstage and “hole” the surface as to become real.
