Calvin Klein Fragrances, a division of Coty Inc., today announced that Academy Award® nominated actress Rooney Mara will be featured in the new worldwide advertising campaign for the brand’s latest women’s fragrance, DOWNTOWN Calvin Klein, which will debut in July 2013.
The DOWNTOWN Calvin Klein advertising campaign depicts authentic individuality through a cinematic portrayal of a confident, urban woman. World-renowned director David Fincher created the black-and-white television campaign, which tells the story of a young woman living in her own world, breaking away from the ‘expected.’ Set in New York City, the short film portrays the multi-faceted life of a globally recognizable actress who always remains true to herself.
“The launch of DOWNTOWN Calvin Klein is an exciting addition to our diverse and comprehensive fragrance portfolio,” said Tom Murry, Chief Executive Officer, Calvin Klein, Inc. “This latest offering fuels the continued development and innovation that drives the Calvin Klein Fragrance brand.”
