After John Galliano’s departure from Dior the brand shifts from its ornateness to minimalism as the latest Spring Summer 2013 ad campaign under its new creative director Raf Simons suggests.

Revolving around the surrealist theme the ad is shot by Belgian photographer Willy Vanderperre and features newbies – Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard and Marie Piovesan.   

Departing from brand’s theatrical excess the new campaign keeps the things linear with white as the backdrop graced by flower vases and posing models.