The 28 year old philanthropic model Charlie Siem has been tapped as the new face of the German luxury fashion house Hugo Boss.
With his bold looks and confident attitude, Charlie will be seen posing in the brand’s spring ad campaign. Shot by Inez Van Lamsweerde and Vinoodh Matadin in Chelsea, the campaign features Charlie posing gracefully with Hugo Boss shoulder bags and formal suits.
A true violinist at heart and an otherwise occasional model, Charlie’s previous projects include editorial shoots in Vogue and CBS Watch magazine. He also appeared in a shoot in Karl Lagerfeld and Carine Roitfeld’s book ‘The Little Black Jacket: Chanel’s Classic Revisited’. He has also appeared in Dunhill’s ad campaign and was the face of Giorgio Armani’s Eau de Nuit fragrance.
