The latest post, top news and the most recent, says Harilein Sabarwal is the Official Blogger for the upcoming edition of WIFW starting March 24th. The strong emphasis on Facebook terminology is intentional as Fashionfad.in twitters on this entirely new concept to India of fast fashion updates and gives you a preview for what’s in-store for the future of Fashion in India from Harilein.
Armed with a specialised course in ‘Fashion Forecasting – Research and Development’ conducted by Romeo Gigli’s team, Harilein Sabarwal has forecasted, researched and developed designs for some of the leading international brands like Robert Stock, Bill Blass, JC Penney, USA & Miss Selfridges and many more. In India she has been associated with brands like Raymonds, Killer Jeans, Siyarams, Skumars – Reid & Taylor, fashion designer Manish Malhotra(WIFW) and Rohit & Abhishek(LFW) and more, and have enabled them to contemporize to be in sync with youthful and colourful tastes.
Tell us about yourself and your rendezvous with Fashion?
We are living in a ‘Re-era’. The new season’s buzzwords might surface as a narrative of ‘Re-words’. The ‘Re-season’ has begun and the ‘Re-generation’ is advancing. We are constantly in search of new balances in life; accordingly we are abandoning lifestyle for freestyle in design. I believe this leads to ‘Re-newal’, rather ‘Re-development’ of a product, eventually ‘Re-shaping’ the future. My forte is Research and Beyond. Being passionate about sensing the shape of future trends I feel ‘fashion is 99% research and 1% creativity’.
I attended a workshop on Trend Forecasting and worked with Italian Trend forecasters my life transformed… maybe this is what I was meant to do…
How did the idea of tweeting for WIFW materialize?
As a member of FDCI, I wanted to conduct Trend Forecast Workshops for the new breed of designers and Trend blog as my Trend group on Facebook ‘Harilein Sabarwal – THINK TREND INDIA’ was becoming popular.
Will you continue to tweet for the upcoming fashion editions of WIFW?
Absolutely I am Facebooking, tweeting and blogging for FDCI-WIFW.
Where can we follow your tweeting?
Twitter account: https://twitter.com/FdciWIFW
Web blog link: www.FDCI-WIFW.com (will be activated on Wednesday, 17th March, 2010)
Facebook Fan Page: FDCI-WIFW (will be activated on Wednesday, 17th March 16, 2010)
How do you think tweeting, social media like, facebook, my space, etc has affected fashion? And what difference do you notice between the two mediums, print and web?
Tweets, Facebooks, Blogs you get the update with immediate effect… in a matter of seconds’ news spread and to the right mediums – as fashionistas will only see fashion updates.
You can get 25,000 hits in a day on social networking sites…
Harilein Sabarwal – Think Trend India… I was blogging for myself on my trend group at Lakme fashion week … within seconds everyone in the fashion industry at Lakme Fashion Week were getting beeps on their black berry’s… that got me immense traffic and recognition I was the only one uploading all pictures instantly on the Facebook. In fact even Lakme Fashion Week guys did not yet post all their fashion show pictures on the blog or Facebook. I had 100 people becoming my fan in a day…
What do you think about Marc Jacob running his show simultaneously online on his site and the Benetton’s Its my Style Campaign? Does this indicate towards an era where web will completely take over print?
Absolutely! It’s an instant world. ‘Tomorrow’s news is passe’. All designers see the fashion show within minutes on indiatimes.com. Why wait for next day’s newspaper.
With You Tube running live even the IPL do you think one day even fashion shows could become obsolete?
The Tangible is always better for all senses.
What effect do you think the rise of fast fashion has on consumers and high fashion?
Firstly there has to be lifestyle changes… India is a middle market… only 3% are rich in India… the high fashion is only for the elite 3%…
You have also been associated with trend forecasts, do you think that India should follow the international forecast or is there a need for an Indian forecast?
International forecast should be turned around for Indian fashion economic seasons. That’s how countries like Canada and Australia do…
How do you envision future of fashion in India as well as globally?
Indian designers and brands either do western or typical Indian… we need to create designs with Indian sensibilities with an international outlook… India is the new destination… hence since I made my group’s page to Harilein Sabarwal – THINK TREND INDIA… for the India trend everyone is joining. Even leading forecasters in Amsterdam – Coolhunter, Style Vision – Paris and the famous Instituto Marangoni – Italy are now following my trend group.