All set for a fresh start in 2013, Reebok launched its first “Fit Hub” store in India, by their brand ambassador Gautam Gambhir, at MGF Mall, Gurgaon. The Reebok Fit Hub stores will provide costumers greater interaction, embark their fitness journey and find the right products to help them achieve their fitness goal. The Fit Hub stores based on an international concept have been designed on the themes found in fitness studios and industrial lofts with the internal space being raw, creative and innovative with 3 key zones: The Interactive Storefront, a Story Floor, and Fitting Studio with Cross-Fit-Inspired Displays.
Reebok with Cross- Fit, started Fit Hub stores in 2011, which became popular amongst the global consumer and has seen tremendous success across US, Australia, Korea and Russia.
