Not only active. Not merely lifestyle, but the best selection of brands,42.54, Aeance, Dyne, GR1ps and Isaora, represent the new dimension in modern living. At the Fortezza da Basso, PittiUomo presents Athlovers, the new special project featuring the birth of athletic-minded collections. Produced in cooperation with REDA – the historic textile firm from Biella that is also making its Pitti Immagine Uomo debut – it showcases collections presenting their innovative concept of athleisure.
Here are the 5 featured brands:
42.54 (Belgium) – Rebellious and fashion forward are the words that best define the athleisure collection by 42.54 the brand founded Olivia Borleé & Élodie Ouédraogo, gold medal winning Olympic athletes and friends. Their made-in-Belgium wardrobe is designed for all-day wear.
Aeance (Germany) – Clean and minimal lines are the identifying features a men’s and women’s collection – the second one of the brand – of this 19-item, where technically innovative materials make for comfort and a positive attitude. A true story of style and performance.
Dyne (U.S.A.) – Fashion meets Technology: this is the mantra that Christopher Bevans, the Portland (Oregon) based who has worked with big names like Nike, chanted when he founded his brand and projected it into a world of ultra-contemporary dynamism.
Gr1ps (Italy) – The discipline of the Brazilian Jiu Jitsu, its values and its iconography are its background. This Italian brand was started up with an ambitious goal: to revolutionize the world of combat sport clothing, and an equally ambitious slogan “Innovative Apparel for Functional Training”.
Isaora (U.S.A.) – Isaora was founded in New York City in 2008 to respond to the myriad needs of dynamic city life around the world. Style and performance join hands in the brand’s “performance clothing for urban life”.
