Fashionfad

The ex-Lancome girl is launching a cosmetic line titled ‘Flower’ for American retail giant Wal-Mart and has undergone a multi-year agreement with the brand. The actress is said to be coming up with a complete range of 181 pieces packaged in white with rose gold tags. The products include an 80s inspired Ultimate Mascara and BB cream enriched with treatment ingredients.

The luxurious custom made line for mass market will feature the same ingredients that traditional beauty products do have. And for making the line Wal-Mart price friendly the brand will not indulge in influential marketing through extravagant flashy ad campaigns and sales force rather it would bank upon Drew Barrymore’s popularity and Wal-Mart’s reach.