1Japanese beauty house Shiseido is going to step in the European market with their latest fragrance Ever Bloom in October 2015.

Inspired from a black and white photo of a camellia taken in 1940 by Shinzo Fukuhara, son of the founder of the house, the new scent represents universal femininity. Made by perfumer Aurelien Guichard  top notes includes blend of lotus, transparent jasmine and Bulgarian rose oil while the heart includes Tunisian orange blossom, gardenia and molecule Sylkolide.  The base of the perfume features hinoki wood and musk.

The fragrance will be available in 30, 50 and 90 ml and will be available worldwide by 2016.

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