Deepalaya- a non-government organization that works towards the welfare of children, along with Oriflame, launched a major initiative for the overall development and welfare of the girl child in India.
As a part of the brand’s corporate social responsibility initiative, Oriflame’s, MD- Mr. Fredrik Widell unveiled the ‘Power of Kiss’ campaign along with the fashion maestro Mr. Rohit Bal- goodwill ambassador for the cause and Mr. T.K. Mathew, Chairperson and Founder, Deepalaya.
To help support the cause, Oriflame-India will donate Rs.2 from the sale of each lipstick and this contribution will be doubled by the ‘af Jochnick Foundation’, a charity concern formed by the founders of Oriflame- Jonas af Jochnick and Robert af Jochnick. “We at Oriflame believe that any investment made in the education of a girl, translates directly and quickly into better health care, poverty reduction and better overall economic performance of the family. Thus, through the ‘Power of Kiss’ campaign, we are hoping that our consultants and consumers whole heartedly contribute for this great social cause”, says Mr. Fredrik Widell.
In addition to this, a grant of around 4 crores has been given to Deepalaya for the ‘Oriflame Girl Child’ project. The contribution has facilitated education of selected girls in the age bracket of 4 to 17 years. Addressing the media Rohit Bal said, – “I believe in the brand and the noble cause they support here in India. I whole heartedly support this initiative and urge everyone to contribute”. Through this project we aim to lead these girls towards the path of education and bring out their latent talents, he further added.
