The up-market cosmetics brand, Max Factor celebrates its 100 years with in the beauty industry by launching an all new ad campaign with Gwyneth Paltrow as its new face.
The multi-talented actress and singer features in the brand’s campaign in a never seen before avatar, taking inspiration from famous beauty icons, Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and Madonna. The differentiated theme not only highlights the mark of the brand in the mainstream Hollywood for the past years, but also adds novelty and fun to the campaign.
Meanwhile, Max Factor has been previously associated with Hollywood fashionistas like Bette Davis, Judy Garland and Joan Crawford. Well, the 100 years are surely to embark strongly with this innovative campaign.