Lately, Fashion Designer, Manish Arora and prestige beauty company, Designer Parfums, announced the signature of an exclusive fragrance partnership in London.

Managed by Dilesh Mehta, Chairman and CEO, Designer Parfums current portfolio is distributed across over 80 countries with a spectrum of classics with true heritage alongside designer brands including Jean Patou, Jean Louis Scherrer, Aigner Parfums, Ghost, Porsche Design as well as celebrity fragrance brands: Naomi Campbell, Ariana Grande and recently Jennifer Lopez.

“Manish Arora is one of those rare talents who manages to see the potential of authentic Indian beauty and turn it into a contemporary and universal artistic vision. This license agreement is a turning point in Manish Arora’s development as a global brand and we are very proud and excited to be part of its future growth,” said Dilesh Mehta, CEO of Designer Parfums.

The debut fragrance by Manish Arora is expected to launch worldwide early 2018.