Karl lagerfeld and ModelCo took over Paris to launch his limited-edition makeup line through a flash mob of 100 “Beauty Butlers” making their mark in Paris throughout the day. Dressed in custom-designed helmets, a 3D cartoon reinterpretation of Karl Lagerfeld, appears on the Lip Lights Lip Gloss, the collection’s hero product.
The “Beauty Butlers” were seen at iconic locations in Paris including the Eiffel Tower, Les Tuileries, Champs-Elysées, Saint-Germain-des-Près, Montparnasse and Palais de Tokyo —inviting members of the public to join them for a special performance at each stop along the way. The finale at Place Vendôme, in front of the Hotel d’Evreux was transformed into an uber-cool, hot pink neon extravaganza, with VIP guests treated to KARL LAGERFELD + MODELCO collection art style installations, cocktails and Perrier-Jouët champagne.
Featuring a range of innovative beauty products, the limited-edition collection will be available through KARL LAGERFELD stores and MODELCO.COM and key exclusive retailers: Nordstrom in the US, in Europe at Douglas, Nocibe, Cult Beauty and Galeries Lafayette, and in the Middle East at selected retailers.
“The Beauty Butlers storming the streets of Paris represent the bold, fashion oriented and unique attributes of the KARL LAGERFELD + MODELCO colour cosmetics and collectable range. We achieved our goal of elevating this partnership on a global stage and certainly raised the bar for creativity and style. I was honoured to fuse ModelCo’s beauty knowledge with one of the world’s most renowned and iconic names in fashion, Karl Lagerfeld and bring our collaboration to lovers of fashion and beauty around the world. It was an honour to launch our collection in Paris” said Shelley Sullivan, Founder and CEO of ModelCo.
