This fall, famous Swedish brand H&M will be unveiling their new huge 700+ beauty products with its first full beauty collection.
The new beauty range will include hair care, body care, makeup, and accessories. The collection will be divided into two lines — their main products and a sustainable products approved by Ecocert that will be in line up with the store’s Conscious clothing range.
Conscious Beauty will introduce consumers to more organic sustainable offerings. The eco-products line will be plant-based, paraben- and silicone-free, and come packaged in recycled materials.
