Behind the Gucci revolution, a new vision. Eclectic, contemporary, romantic-creative director Alessandro Michele is celebrating individuality, the allure of the undefined, Gucci maps an emancipated sexuality. Designed with passion and authenticity, GUCCI GUILTY for him and for her.
“I just want people to feel free,” Alessandro Michele. “If you walk along the street, in any city or metropolis of the world, you realize there’s a kind of marvelous anarchy that characterizes youth, but also people of all ages.”
Pivotal to evoking GUCCI GUILTY’S new narrative is the campaign’s setting. Chosen by Alessandro Michele, Venice hosts the oldest carnival, a stage that gave rise to Europe’s pleasure-seeking and debauchery of the 18th century. A city that throughout its past allowed people to be eccentric and transgress society’s norms, its liberated aura still circling its streets today.
Under the #GuiltyNotGuilty light, the original GUCCI GUILTY fragrances embody the new edge of the brand. They signify freedom, by breaking with traditional male and female fragrance ingredients. GUCCI GUILTY for Her is defined by a signature Fougère accord of geranium, commonly used in men’s scents, while at the heart of GUCCI GUILTY for Him the floral, sensual Orange Blossom doesn’t conform to a classic male fragrance’s notes, heightening the scent’s allure. Intimate and magical Lilac flower laced with Amber in GUCCI GUILTY for Her radiates warmth and grace with a powerful lasting impression. This is fragrance created for a libertine. GUCCI GUILTY for Him opens with invigorating Lemon, and is intensified with seductive notes of Lavender and Patchouli.
