To inspire women to reconsider the choices they make about their beauty, Beauty Brand Dove has launched ‘Choose Beautiful’ campaign which was shot in five countries around the world.
Capturing the real women in San Francisco, Shanghai, Delhi, London, and Sao Paolo, the film exposes the struggle every woman faces in recognizing their own beauty. As part of the campaign for Real Beauty, Dove’s mission is to educate and encourage the next generation of girls to build a positive relationship with beauty and to help raise self-esteem, enabling them to realize their full potential in life
The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 14 million to date.
