Burberry shot its latest campaign for its Brit fragrance collection live on Instagram. The campaign features a cast of British newcomers including Ben Rees, Lewis Helim, Todd Dorigo, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis and is been shot by Brooklyn Beckham.
A set of images is being captured and published live by Brooklyn Beckham throughout the day as part of his takeover of Burberry’s Instagram account.
Burberry Chief Creative and Chief Executive Officer Christopher Bailey said: “Brooklyn really has a great eye for image and Instagram works brilliantly for him as a platform to showcase his work. His style and attitude were exactly what we wanted to capture in the spirit of this new Brit fragrance campaign and I am loving the shots of today’s live shoot which looksincredible.”
Brooklyn is the second Beckham child to work with Burberry after his younger brother Romeo’s role in the label’s Christmas advert, which attracted 11m views within 48 hours of launching.
