Burberry celebrated the opening of its Beauty Box store in Seoul, Korea a first in Asia. A new technology-dedicated space beauty box will provide customers with the British brand’s beauty and fashion collections, in an innovative format.
Taking inspiration from the Burberry Beauty Box flagship in London’s Covent Garden, the new beauty box offers make-up including Burberry Eyes, Lips, Face and Nails, fragrances for men and women including My Burberry, and luxury accessories including eyewear, scarves and small leather goods for women.
Created under the design direction of chief creative and CEO Christopher Bailey, the space offers customers the choice to interact with the world of Burberry Beauty and accessories through physical and digital experiences.
