The Italian jeweler Bulgari has introduced latest crystal-clear fragrance to its famous Omnia Crystalline perfume range. Alberto Morillas the creator of the entire line of Omnia scents has developed the new edp, the most feminine of the Omnia juices, which is sexy but never vulgar.

Maintaining the same signature appeal of the fragrance with pearly interlocking cylinders inscribed with the Bulgari name, the scent opens with notes of mandarin and lotus flower — a long-standing Asian symbol of purity — over a heart of orris concrete and heliotrope and a base of sandalwood, Siam benzoin and musk.

The campaign shot by photographer Liz Collins shows fair-skinned model Edita Vilkeviciute clutching the scent against her dewy bare skin, her blonde hair loose and capped with a diamond tiara, a pink gold ring with delicate pavé diamonds visible on her index finger. The fragrance hits stores in September worldwide, reaching about 22,000 doors.