The iconic women’s fragrance Chanel No. 5 gets iconoclast actor (considering the fact, he romances Angelina Jolie in real) Brad Pitt as its new face.

The Inglorious Bastard star will be the first male face of the perfume, and is scheduled to shoot for the campaign in London soon under the creative aegis of Karl Lagerfeld. The latest move by Brad Pitt will make him join the ranks of the likes of Nicole Kidman, Audrey Tatou and Catherine Deneuve.