The Body Shop India has partnered with WWF-India, to support its initiatives for the protection of endangered wildlife and its habitat across the country. During the campaign for every purchase customer will be asked to add Rs.10 to their bills, the proceeds from this joint initiative will go towards the protection of species such as the Bengal tiger, Asian elephant, snow leopard and the red panda, among many others. WWF-India addresses species conservation through field-level activities in landscapes across India, working with local communities, NGOs and government agencies including the state forest departments to address such threats as poaching, human-wildlife conflict, trade in wildlife parts, habitat destruction and legal support.
The partnership with WWF-India is an extension of the larger Christmas campaign being run by The Body Shop under its global Bio-Bridges programme says the brand. The campaign globally will encourage shoppers to buy specially selected gifts, the proceeds of which will go towards helping protect endangered animals in Vietnam, Malaysia and Indonesia.
