Yahoo is about to get way more beautiful with Bobby Brown joining as editor-in-chief for Beauty.
The website announced Wednesday morning that they have hired longtime makeup artist and founder of Bobbi Brown Cosmetics, Women’s Wear Daily reports.
The site will feature product reviews, videos and original content from Brown herself. The 56-year-old beauty mogul is widely regarded for her natural-looking aesthetic, and she is sure to bring her keen sense of social media as well as her ability to empower women with her to Yahoo.
While the new site will not be filled with unattainable beauty and lifestyle tips as Brown has much bigger and realer plans: Beauty isn’t about looking perfect; it’s about celebrating your individuality. I already create a lot of content with social media, but my interest in beauty isn’t just about cosmetics. That’s what excited me about this opportunity. Beauty for me is lifestyle, empowerment, what you eat — so many things, she said.
