Allure, the highly acclaimed beauty magazine launches its very own YouTube channel. Produced by Condé Nast Entertainment, Allure becomes the latest Condé Nast title for the same. Having already run a variety of videos on the publications website, its YouTube channel isn’t much of a surprise for its fans.

A video-centric launch, the channel will be an updated version of the magazine’s existing content and will comprise of four series, namely “Beauty Basics,” “Cassandra,” “Beauty Evolution” and “Hair Tyrant”, which will contain episodes about the likes of beauty instructions and makeovers.

With more accessibility and definite look than other accustomed videos on YouTube, the channel will also be casting some famed personalities like the stylist Ashley Javier.